![]() ![]() "But each app will need to determine the style that suits them. “Dating apps are a place where people are willing to interact with ads, if you nail the implementation," Blacker said. ![]() We estimate that 28.9% of single smartphone users will use dating apps this year, and that number will climb to 35% by the end of our forecasting period.Īlthough we slowed our overall growth predictions, our figures still illustrate dating app popularity and a growing market-one that advertisers shouldn’t ignore. And a prosperous market is good news for the growing number of singles out there.
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